Privacy Policy and Terms of Service

Privacy Policy

Last updated: 21 October 2026

1. Who we are

The website www.rma.co.il (the “Site”) is operated by RMA – R.M. Technology, Maintenance and Services Ltd., company no. 512898321, 10 HaMelacha St., Northern Industrial Zone, Lod 7152000, Israel (“RMA” or the “Company”). The Company is the controller of the database and is responsible for the personal data collected through the Site. RMA has provided tower crane rental, service, import and spare parts in Israel since 1981, and the Site presents its services and lets you contact us.

This policy explains what data the Site collects, for what purpose and on what basis, who it is shared with, how long it is kept and what rights you have under the Israeli Protection of Privacy Law, 5741-1981 (as amended by Amendment No. 13, in force since August 2025), and the regulations under it.

2. What data we collect

Contact and quote request forms (on the Contact page and on service and product pages): full name, phone and email, and depending on the form also company and role, subject of the inquiry, project location and message text, as well as the name of the page the form was sent from.

Careers form: full name, phone and email. CVs are sent by email, with all the information they contain. There is no need to include your ID number, medical information or other sensitive data in your CV.

Form submissions are sent to the Company’s mailbox, and a copy is stored in the Site’s management system.

WhatsApp and phone: when you contact us via the WhatsApp button or by phone (+972-8-920-2882) we keep your phone number, the content of your message and the details of your inquiry. WhatsApp is operated by Meta and is subject to its own privacy policy.

Technical data: the Site’s server and Cloudflare, which protects the Site, automatically log the IP address, browser and device type, time of visit, pages viewed and referring page. This data is used for security and operations only.

Usage measurement: the Site uses Google Tag Manager and Google Analytics 4 to understand which pages are viewed and where visitors come from. Clicks on the phone and WhatsApp buttons and successful form submissions are also measured, together with the inquiry subject and form ID only. Your name, phone and email are not sent to Google Analytics. See section 7.

Providing data in the forms is voluntary and not required by law, but without contact details we cannot get back to you.

3. Purposes and basis for processing

• To answer your inquiry, prepare a quote and provide the service you asked for, based on your consent when sending the inquiry and the need to handle a business contact you initiated.
• To review job applications and stay in touch during recruitment, based on your consent when applying.
• To manage the business relationship with customers, including accounting records, in order to perform the engagement and meet legal obligations.
• To secure the Site, prevent abuse, diagnose faults and improve the Site based on aggregated usage data, in the Company’s legitimate interest in operating the Site properly and securely.
• To send professional updates and marketing information, only if you expressly agreed to this in the consent box in the form, in line with section 30A of the Communications Law (Telecommunications and Broadcasting), 5742-1982. You may withdraw consent at any time.

We will not use the data for any other purpose without informing you in advance.

4. Who we share data with

RMA does not sell personal data and does not pass it to third parties for their own marketing. Data is shared only with providers that help us run the Site and handle inquiries, and only to the extent needed:

• Google: the Company’s email (Google Workspace), Google Analytics and Google Tag Manager, Google Maps, Google Fonts and YouTube.
• Cloudflare: content delivery, protection against attacks and performance measurement.
• uPress: the Site’s hosting company, on whose servers a copy of inquiries is also stored.
• Meta (WhatsApp): when you contact us via WhatsApp.
• Providers of development and maintenance services for the Site, to the extent they need access to the system.
• The Company’s professional advisers and competent authorities, where the law requires it.

Some providers process data on servers outside Israel. Such transfers are made in accordance with the Protection of Privacy Regulations (Transfer of Data to Databases Abroad), 5761-2001.

5. How long we keep data

• Inquiries via the forms, WhatsApp or phone: 24 months from the last contact. For customers: as required by law for business and accounting records.
• Job applicants: 12 months from the application date, unless you ask us to delete the data earlier or you are hired.
• Server and security logs: for the short period needed for security and fault investigation.
• Google Analytics data: 14 months.

At the end of the period the data is deleted or anonymised.

6. Data security

The Site is served over an encrypted connection (HTTPS) and protected by Cloudflare. Access to inquiries is limited to employees and service providers whose role requires it. The Company follows the Protection of Privacy Regulations (Data Security), 5777-2017, at the security level applicable to its database. We recommend not sending sensitive information that is not needed for your inquiry.

7. Cookies and embedded services

The Site uses cookies and similar technologies:

• qtrans_front_language: a functional first-party cookie that stores your chosen display language. Lifetime: 1 year. Not shared with third parties.
• _ga and _ga_8QB6E8NPHD: Google Analytics 4 cookies used to measure traffic on the Site. Lifetime: up to 24 months. Processed by Google. You can prevent collection with Google’s official opt-out add-on (tools.google.com/dlpage/gaoptout) or by blocking cookies in your browser.
• YouTube: the ‘RMA in 23 seconds’ video on the home and About pages is shown as a thumbnail loaded from YouTube’s servers, and the player loads only on click in YouTube’s privacy-enhanced mode (youtube-nocookie.com). When it loads, your IP address and technical browser data are sent to Google. The background video at the top of the home page is hosted on the site’s own server.
• Google Maps: the map on the Contact page is loaded from Google’s servers, and your IP address is sent to Google during loading.
• Google Fonts: the Site’s font is loaded from Google’s servers, and your IP address is sent to Google during loading.
• Cloudflare: Cloudflare Web Analytics measures site speed without cookies. If malicious traffic is suspected, Cloudflare may set a temporary security cookie.

The Site does not use advertising pixels and does not show targeted advertising. Blocking cookies in your browser will not prevent you from reading the Site or contacting us.

8. Your rights

• Review the data we hold about you (section 13 of the Law).
• Ask us to correct data that is inaccurate, incomplete, unclear or out of date, or to delete it (section 14 of the Law).
• Ask to be removed from a mailing list and withdraw consent to marketing at any time (section 17F of the Law and section 30A of the Communications Law).
• Contact us if you believe your data has been used for a purpose other than the one for which it was provided.

To exercise these rights, email [email protected] with the subject “Privacy request”, or write to the Company’s address. We may ask for identifying details. We will respond within 21 days of receiving the request. If you believe your rights have been breached, you may also contact the Israeli Privacy Protection Authority.

Company contact for privacy matters: Shmulik Amit, [email protected], +972-8-920-2882.

9. Minors

The Site is intended for a business audience, and we do not knowingly collect data about minors under 18.

10. Links to other websites

This policy does not apply to external websites linked from the Site, such as those of manufacturers and authorities.

11. Changes to this policy

The binding version is the one published on the Site, and the date of the last update appears at the top of the page.

12. Contact

RMA – R.M. Technology, Maintenance and Services Ltd., company no. 512898321

10 HaMelacha St., Northern Industrial Zone, Lod 7152000, Israel

Phone: +972-8-920-2882 | Email: [email protected]

Terms of Service

Welcome to the RMA website (https://www.rma.co.il)! Use of the site is subject to the terms and conditions detailed below. Please read these terms carefully before using the site. Use of the site indicates your acceptance of these terms.

1. General

1.1. The RMA website (hereinafter: “the Site”) is operated by RMA – R.M. Technology, Maintenance and Services Ltd., company no. 512898321 (hereinafter: “the Company”). 1.2. Use of this Site is subject to the terms of these Terms and Conditions, and the user agrees to comply with them. 1.3. The Company reserves the right to change these Terms and Conditions at any time, and the changes will take effect upon their publication on the Site.

2. Use of the Site

2.1. The Site is intended for personal use only, and may not be used for commercial purposes without prior written consent from the Company. 2.2. Any action that may harm the security of the information on the Site, the content displayed on it, or the proper functioning of the Site is prohibited. 2.3. It is forbidden to copy, distribute, transmit, publish, or use the content appearing on the Site without prior written approval from the Company. 2.4. Trademarks, logos and manufacturer names appearing on the Site (including Potain and Manitowoc) are the property of their respective owners and appear for the purpose of identifying products and services only.

3. Liability

3.1. The Company makes efforts to provide up-to-date and accurate content on the Site, but does not guarantee that the information on the Site will be free from errors or inaccuracies. 3.2. Use of the Site is at the user’s own risk, and the Company will not be liable, subject to any mandatory provision of law, for indirect or consequential damage caused to the user as a result of using the Site or relying on the content appearing on it. The information on the Site is general and does not constitute engineering, safety or legal advice. 3.3. The Company is not responsible for content embedded on the Site that originates from other sites and is not liable for any damages resulting from the use of such content.

4. Privacy

4.1. Use of the Site is subject to the Company’s Privacy Policy, which is detailed separately on the Site. 4.2. The Company protects users’ privacy in accordance with the Protection of Privacy Law, 5741-1981, and its regulations, and takes reasonable security measures; however, it cannot guarantee absolute immunity from unauthorised access, and its liability in this respect shall be as provided by law.

5. Indemnification

5.1. The user agrees to indemnify the Company or its representatives for any claim, demand, loss, or damage caused to them as a result of the user’s violation of these Terms and Conditions.

6. Links to External Sites

6.1. The Site may include links to external sites that are not owned or controlled by the Company. The Company is not responsible for the content or privacy policies of these sites. 6.2. Use of these links is at the user’s own risk.

7. Governing Law and Jurisdiction

7.1. These Terms and Conditions shall be governed exclusively by the laws of the State of Israel. 7.2. The exclusive jurisdiction to resolve any dispute arising in connection with these Terms and Conditions and/or the use of the Site shall be vested in the competent court in the Tel Aviv-Yafo district.

8. Contact Us

8.1. For any questions or requests regarding the use of the Site, you may contact us using the contact details provided on the “Contact Us” page on the Site.